Strategic design

The challenges organisations face today are exponentially more complex than they have been in the past. The problems are non-traditional, so the methods we use to solve them should be too. When we bring design thinking and strategic thinking together, they become more than the sum of their parts.

Featured case study

AIA Insurance

Leapfrogging the competition with a superior adviser experience

We worked with AIA to develop a new service model to better support their advisers and reduce internal efficiencies and costs.

AIA Workshop participants discussing a journey map

Our approach

We create solutions that do more than just ‘work’

We’ve integrated our expertise in design and strategy so that we can efficiently design innovative services or products that will get buy-in across our client’s organisation. When this integrated approach is combined with the rigorous research we’re trained in, we can ensure they also get buy-in from the people they’re designed for.

Whether we’re designing a strategic direction for a client, or strategically designing a product or service, we bring the best in our design, strategy and research practices to help our clients future-proof themselves and the people they support.

Have a strategic challenge you need help with?

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Each month, our team share their thoughts on design-related topics, reflect on current social issues and share what’s happening in and out of the studio. We'll also include an invitation to our monthly meet up, Office Hours. We'd love you to join us.

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Paper Giant

Paper Giant acknowledges the Wurundjeri and Boonwurrung people of the Kulin nation, the Ngunnawal and Bundjalung people as the Traditional Owners of the lands on which our offices are located.

We acknowledge the Traditional Owners of Country on which we meet and work throughout Australia. We recognise that sovereignty over the land has never been ceded, and pay our respects to Elders past and present.

Aboriginal and Torres Strait Islander people are advised that this website may contain images and voices of deceased people.