“Just because something is easy to count doesn’t mean it’s useful to count, or relevant to the decisions you want to make.”
When people look for evidence to base their decisions on, they tend to choose things that are easy to measure – simple numbers that you can watch go up or down. But the world isn't simple. When we use simple numbers as proxies for complexity, we can miss the very thing we are trying to understand.
In this fortnight's newsletter, we take a look at the complexities of designing with data, how sci-fi writers are being paid to predict our futures and Paper Giant's Experience Design and Strategy Lead, Kate Goodwin, reflects on the benefits of making friends with complexity.
– the PG team