People typically focus on the averages in their data. Designing for the middle 90% is usually faster, cheaper, more efficient. But the ‘outliers’ in your data are people, and decisions that ignore their needs might cause real suffering.

In this newsletter we take a look at; the importance of outliers, the neural implications of skim reading, the power of visual journalism and share our world-first framework for assessing refugee identities

 — Reuben and the PG Team